Feline Wedding Studio, the same studio that gained infamy over a wedding photograph fiasco four months ago, is now embroiled in another controversy over a soured deal with another couple. This time around, Feline Wedding, has sued a couple for defamation after the couple took to the bridal studio’s Facebook page to voice concerns over unethical business practices. (See Singapore Bridal Studio Sues Couple for Defamation for media story)
While we can empathize with the couple's anger and their desire for "revenge" on the bridal boutique, we however believe that their action is rather short-sighted. We say this because once a couple signs on the dotted line, there is little that can be done to change boutiques mid-stream during preparations and still have your wedding on the scheduled date.
Instead, we think that the couple should have leveraged the issues for more freebies instead of a refund. Cash is the lifeblood of any business, and for basic packages, there is little or no margins for the boutique. Seeking a refund, especially if the couple has already utilized some of the boutique's services, means the boutique will make a loss.
Hence, in our opinion, the couple should have taken the longer term view - continue with the package, press for additional services as part of service recovery and then share their unhappiness after the wedding is done. Their current approach is a lose-lose for all.
Lesson for Singapore Couples
One of the key points SG Wedding Guru stresses is that there are no free lunches in the world. Couples must understand that wedding studios exists to make money. It is therefore impossible to get deals where boutiques lose money. So if a deal looks too good to be true, it is. This is one of the first warning signs of a bad experience.